Gestión del Riesgo de Desastres en Educación de Negocios: Formación Emprendedora para la Sostenibilidad Corporativa
| Autor | Carolina Herrera-Cano |
| Cargo | Adjunct Lecturer of Management, Business School, Universidad EAFIT, Medellin, Colombia |
| Páginas | 33-48 |
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AD-MINISTER
ABSTRACT
The purpose of this paper is to show the importance of business education in Disaster Risk Manage-
ment (DRM). This paper aims to evaluate the awareness level of the Master in Business Administra-
tion’s (MBA) students regarding the importance disaster risk management (DRM) plays. This paper
develops a literature review concerning the concept of disasters, Disaster Risk Management, Disaster
Risk Reduction, and the role of MBA programs. Furthermore, a survey at Universidad EAFIT (Medellin,
Colombia) was designed and implemented as primary source information with the purpose of showing
the DRM awareness level of MBA’s students. Finally, a case study connecting DRM with entrepre-
neurship formation is described. This paper identified a limited formal education in DRM Latin Ameri-
can MBA programs, and specifically at Universidad EAFIT. Additionally, a lack of awareness in MBA’s
students about the importance of DRM was identified. In this sense, the paper proposes a DRM edu-
cation model that uses a Corporate Social Responsibility (CSR) and entrepreneurial formation in busi-
ness education. This study aims to show the importance of the inclusion of disaster risk reduction and
management knowledge as part of the courses in: Corporate Social Responsibility (CSR), Sustainabili-
ty, and Entrepreneurship content in Masters in Business Administration (MBA) programs.
KEYWORDS
DRM; business continuity; MBA; Business Schools; Business education; CSR; sustainability.
RESUMEN
El propósito de este artículo es mostrar la importancia de la educación de negocios en la Gestión del
Riesgo de Desastres (GRD). Este artículo busca evaluar el nivel de consciencia de los estudiantes de
la Maestría en Administración (MBA) con respecto a la importancia de la gestión del riesgo de desas-
tres. Este estudio desarrolla una revisión de la literatura sobre los conceptos de desastres, Gestión del
Riesgo de Desastres, Reducción del Riesgo de Desastres y el rol de los programas de MBA. Además,
como información primaria, se diseñó e implementó una encuesta en la Universidad EAFIT (Medellín,
Colombia) con el propósito de mostrar el nivel de consciencia en cuanto a la GRD de sus estudiantes del
MBA. Finalmente, se describe un estudio de caso que conecta la GRD con la formación emprendedora.
Este artículo identificó una limitada educación formal en GRD en los programas de MBA de América
Latina, y de manera específica, en la Universidad EAFIT. Adicionalmente, se reconoció una falta de
consciencia en cuanto a la importancia de la GRDen los estudiantes del MBA. En este orden de ideas,
Disaster Risk Management in Business Education
Entrepreneurial Formation for Corporate
Sustainability
Gestión del Riesgo de Desastres en Educación de Negocios: Formación Emprendedora para
la Sostenibilidad Corporativa
CAROLINA
HERRERACANO
JEL: L, M, Q
Received: 18/03/2016
Modified: 03/06/2016
Accepted: 10/06/ 2016
DOI: 10.17230/ad-minister.28.2
www.eafit.edu.co/ad-minister
Creative Commons (CC BY-NC- SA)
1 Adjunct Lecturer of
Management, Business School,
Universidad EAFIT, Medellin,
Colombia. Email: cherre16@
eafit.edu.co
1 Adjunct Lecturer of Management, Business School, Universidad EAFIT, Medellin, Colombia. Email:
cherre16@eafit.edu.co
AD-minister Nº. 28 enero-junio 2016 pp. 33 - 47 · ISSN 1692-0279 · eISSN 2256-4322
Carolina Herrera-Cano
Disaster Risk Management in Business Education Entrepreneurial Formation for Corporate Sustainability
34
AD-MINISTER
este artículo propone un modelo educativo de GRD que utiliza la Responsabilidad Social Empresarial (RSE) y la
formación emprendedora en la educación de negocios. Este estudio busca mostrar la importancia de la inclusión
de conocimientos en reducción y gestión del riesgo de desastres como parte de los cursos y contenido de
Responsabilidad Social Empresarial (RSE), Sostenibilidad y Emprendimiento en los programas de Maestría en
Administración (MBA).
PALABRAS CLAVE
GRD; continuidad de negocio; MBA; escuelas de negocios; educación de negocios; RSE; sostenibilidad.
INTRODUCTION
Recent increases in the population, urbanization levels, and climate change have
increased the awareness level of international organizations’ concern for the need
to advocate for a comprehensive and integrative approach to Disaster Risk Manage-
ment (DRM). Disaster risk management (DRM) has gained greater importance as
economic, social and environmental losses arising from disasters have grown dra-
matically since the 1990s. A variety of organizations have become aware of the need
to promote the integration of initiatives based on the collaboration of diverse stake-
holders. The United Nations (UN), through its Oce for Disaster Risk Reduction
(UNISDR), has implemented several initiatives on this topic. Its concerns have also
been addressed in the Global Assessment Report (GRA), a biennial global assess-
ment of disaster risk reduction and comprehensive review and analysis of the natu-
ral hazards that are aecting humanity. Additionally, UNISDR and Pricewaterhouse
Coopers (PwC), together with other public and private sector organizations around
the world, including The Economist Intelligence Unit (EIU), Florida International
University (FIU), UN supported Principles for Responsible Investment (PRI), AE-
COM and Willis, have joined to create the R!SE Initiative which seeks to make all
investments risk-sensitive.
These eorts will be aimed at reducing global disaster mortality, the number of
aected people, economic losses, and disaster damage to infrastructure while pro-
moting the implementation of disaster risk reduction (DRR) strategies globally and
enhancing international cooperation. The need to raise awareness and knowledge
about disaster risk management (DRM) and disaster risk reduction (DRR) in the
business environment demands action from those involved with business educa-
tion. The role of educational institutions will be crucial due to the importance of
knowledge generation and its influence over society as a whole. More specifically,
for this analysis, business education, in its mission to educate future managers, does
not only have a responsibility with the production and imparting of knowledge, but
also has a direct eect on how private organizations work. The paper aims to high-
light the importance of DRM education in business schools, particularly the role of
Masters in Business Administration (MBA) programs in contemporary corporate
agendas from both the Corporate Social Responsibility (CSR) and Sustainability per-
spectives. This analysis will explore the need to raise the level of concern in disaster
risk management in business education, and consequently, in private organizations.
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