Women entrepreneurship: effect of social capital, innovation and market knowledge - Núm. 30, Enero 2017 - Revista AD-minister - Libros y Revistas - VLEX 672312565

Women entrepreneurship: effect of social capital, innovation and market knowledge

AutorBanafsheh Dastourian - Hiroko Kawamorita Kesim - Nader Seyyed Amiri - Somayeh Moradi
CargoPhD candidate in department of business in faculty of entrepreneurship in University of Tehran - Lecturer at Ondokuz Mayis University in the field of Innovation and Entrepreneurship - PhD in marketing, Nader Seyyed Amiri is assistant professor in faculty of entrepreneurship of University of Tehran - Earned her Ma degree in entrepreneurship from...
Páginas115-130
115
AD-MINISTER
BANAFSHEH DASTOURIAN
HIROKO KAWAMORITA KESIM
NADER SEYYED AMIRI
SOMAYEH MORADI
JEL: O, O, O, L
Received: 02-09-2016
Modified: 17-11-2016
Accepted: 22-12-2016
DOI: 10.17230/ad-minister.30.6
www.eafit.edu.co/ad-minister
Creative Commons (CC BY-NC- SA)
AD-minister Nº. 30 january-june 2017 pp. 115 - 130 · ISSN 1692-0279 · eISSN 2256-4322
WOMEN ENTREPRENEURSHIP: EFFECT OF SOCIAL CAPITAL,
INNOVATION AND MARKET KNOWLEDGE
EMPRENDIMIENTO FEMENINO: EFECTO DEL CAPITAL SOCIAL, LA INNOVACIÓN Y EL MERCADO DEL CONOCIMIENTO
BANAFSHEH DASTOURIAN HIROKO KAWAMORITA KESIM
NADER SEYYED AMIRI SOMAYEH MORADI
ABSTRACT
Women entrepreneurship plays a key role in the economic growth. This study investigates the mediatory
role of innovation concerning the effect of social capital on entrepreneurship. The sample population
included 130 female entrepreneurs in Ilam province, Iran. Using questionnaire as the main means of data
collection, the correlation among variables of entrepreneurship, innovation, social capital and market
knowledge was evaluated. Data analysis was performed by structural equation modeling in LISREL
software. The findings showed that social capital and innovation had a positive and significant effect on
entrepreneurship. However, the impact of social capital on innovation was not confirmed.
KEYWORDS
Women Entrepreneurship; Social Capital; Innovation; Market Knowledge; Ilam Province.
RESUMEN
El emprendimiento femenino desempeña un rol clave en el crecimiento económico. Este estudio
investiga el rol mediador de la innovación en cuanto al efecto del capital social en el emprendimiento.
La población muestra incluyó 130 mujeres emprendedoras de la provincia de Ilam, Irán. Utilizando un
cuestionario como el principal medio de recolección de datos, se evaluó la correlación entre las variables
de emprendimiento, innovación, capital social y mercado del conocimiento. El análisis de los datos se
llevó a cabo a través de un modelado de ecuaciones estructurales en el software LISREL. Los hallazgos
1 PhD candidate in department of business in faculty of entrepreneurship in University of Tehran. She
has multidisciplinary educational background of natural science, IT management and entrepreneur-
ship. Prior to her present position she has worked in the telecoms/software industry, she is an entrepre-
neur, active consultant, and serves in the board of directors in several companies. Her PhD dissertation
focus on Designing a Business Model Framework with Strategic Innovation approach for SMEs of ICT.
Banafsheh has a number of international publications to her record and her research interests concern
developing Innovative business models, Women entrepreneurship and strategic innovation in emerg-
ing markets. Institutional Email address: dastourian@ut.ac.ir
2 Lecturer at Ondokuz Mayis University in the field of Innovation and Entrepreneurship. Her research
interests include Entrepreneurship Development, Entrepreneurial University and HE systems and So-
cial Entrepreneurship. She is also anEntrepreneurship Development Coordinatorat the International
Relation’s oce, responsible for creating and implementing institutional projects. In addition, she is
working on national and international applied research projects in the field of entrepreneurship ed-
ucation. She has studied and worked in dierent countries for over 19 years including UK, Italy and
Maldives.Institutional Email address: hiroko.kawamorita@omu.edu.tr
3 PhD in marketing, Nader Seyyed Amiri is assistant professor in faculty of entrepreneurship of Univer-
sity of Tehran. He is also a guest researcher in Aalborg University of Denmark. Nader`s research area
is Entrepreneurial Marketing and Digital Marketing in Small and Medium E-Businesses and Tourism
SME. Nader is author of many academic articles and book in Marketing and Entrepreneurship. He is
also a member of the ITS (International Telecommunication Society) and the Asian Marketing Asso-
ciation. Nader is consultant of Marketing Systems on small and medium businesses. He serves in the
board of directors in several companies and startups. Institutional Email Address: nadersa@ut.ac.ir
4 Earned her Ma degree in entrepreneurship from faculty of entrepreneurships in University of Teh-
ran. Her areas of interest are women entrepreneurship and organizational Entrepreneurship. She has
translated book of Doing Research Projects in Marketing, Management and Consumer Research from
English to Persian. Institutional Email Address: somayemoradi45@ut.ac.ir
Banafsheh Dastourian · Hiroko Kawamorita Kesim · Nader Seyyed Amiri · Somayeh Moradi
Women entrepreneurship: effect of social capital, innovation and market knowledge
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mostraron que el capital social y la innovación tuvieron un efecto positivo en el emprendimiento. Sin embargo,
el impacto del capital social sobre la innovación no fue confirmado.
PALABRAS CLAVE
Emprendimiento femenino; Capital Social; Innovación; Mercado del Conocimiento; Provincia de Ilam.
INTRODUCTION
According to the 2011 Census, the education level of women is 2% higher than men
(women: 18.4 and men: 18.2). Moreover, according to the last census of Statistics
Organization published in spring 2014, 10.7% of active populations of the country were
unemployed with a female to male ratio of 2.15. Therefore, further emphasis should
be placed on female entrepreneurship, particularly in developing countries, where
female entrepreneurs are confronted with several limitations due to disregard for
their ideas and involvement in social aairs (Manzanera-Román and Brändle, 2016).
To overcome limitations and solve these problems, women should be supported
by reinforcing female entrepreneur networks through motivation, presentation of
appropriate patterns, access to information resources and opportunities to form
committees (Alonso and Trillo, 2014). According to García-Palma and Sánchez-
Mora Molinab (2016), a knowledge of marketing and marketing skills is required
for female entrepreneurs to be successful in business. Market knowledge guides
entrepreneurship orientation (García-Palma and Sánchez-Mora Molinab, 2016).
Entrepreneurship plays an important role in innovation and economic development
as well as poverty alleviation (Wahba, 2012), and therefore, true appreciation of
entrepreneurship and its causes is of utmost importance.
In light of the above points and considering the as importance of this issue,
this study seeks to investigate the eect of social capital and market knowledge on
female entrepreneurs in Ilam Province through the mediating role of innovation.
RESEARCH BACKGROUND
Putnam (2000) believes that entrepreneurs are able to achieve business
opportunities by establishing direct and indirect networks with their partners, active
clients and interaction with market individuals or people through connection with
social capitals. Entrepreneurs make decision based on information collected from
suppliers, distributors, customers and even competitors (Bosma, 2004). Therefore,
the application of such information is a variable of its resource reliability, with trust
playing a key role in social capital (Djankov et al. 2005, 2006b, Putnam, 2000).
Social capital simply refers to the ability of individuals to work collectively to
achieve shared objectives in groups and organizations. It can be obtained through
social relations, norms, values and interactions inside a society (Zhang, 2003). In
addition, social capital encompasses a set of resources (material, foreign economic,
social and knowledge resources) (Dong et al., 2008) and it can be considered as an
area to and promote entrepreneurship objectives and overcome resource limitations
(Schuster et al., 2010). Social capital is underscored by the relations between factors

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