- Universidad Autonoma del Caribe
- Fecha publicación:
Número de Revista
- Núm. 17-1, Enero 2019
- Núm. 16-2, Julio 2018
- Núm. 16-1, Enero 2018
- Núm. 15-2, Julio 2017
- Núm. 15-1, Enero 2017
- Núm. 14-2, Julio 2016
- Núm. 14-1, Enero 2016
- Núm. 13-2, Julio 2015
- Núm. 13-1, Enero 2015
- Núm. 12-2, Julio 2014
- Núm. 12-1, Enero 2014
- Núm. 11-2, Julio 2013
- Núm. 11-1, Enero 2013
- Núm. 10-2, Julio 2012
- Editorial. Evolutionism and management
This editorial interrogates about the legitimate, the limits between the social system including individuals, its expression through culture and the economic system through the market. This has involved the acceptance of love feelings for the brands, through the goods and services offered, as a postmodern market option and, as in any model, with a subject to, or restriction of the construct, which implies the extraordinary need for growth of the companies so that the civilization reaches the set of the societies and the traits that from the ethics are criticized to the economic system can be overcome
- Internal Marketing: A Model for Implementation and Development
Internal marketing (IM) is increasingly recognized as a tool to institutionalize organizational values, improve employee commitment and enhance customer satisfaction. Its implementation and development, however, have not been sufficiently supported by the literature. A theoretical model would contribute to its conceptual development and facilitate its application in the organization, enabling to achieve strategic objectives such as customer orientation, organizational commitment, and organization performance. This reflective paper proposes a theoretical model for implementing and developing IM in organizations, by summarizing and integrating the literature. It identifies the evolution and the different theoretical approaches, such as: (a) the employee as a customer of the organization; ...
- The Entrepreneurial Spirit: beyond business creation
Globalization and constant transformation has marked this XXI century. This continual change makes organizations prepare in advance to face the challenges posed by global markets and nonstop changing times. These complex challenges organizations face today are assimilated by employees through active reponses that demand the perception of the market signals they function in. Through adaptation and change, these employees boost and manage initiatives within the companies, thus becoming leaders who provide mutual benefits for the organization and themselves. Consequently, they become real and genuine entrepreneurs. But any form of entrepreneurship also implies change and, beyond doubt, innovation, an essential element in organizations today. However, it is difficult to identify those empl...
- The trash becomes profit for Brazilian grocery retail
Environmental sensitivity is present in several countries, and in Germany and the Netherlands, this perception on the part of agents (companies and individuals) is quite high. In this context, retailers have begun to take on new tasks, such as the commitment to reduce the waste they generate and to recycle and reuse what is generated with the purpose of increasing their responsibility to the final consumer. Therefore, the aim of this work was to analyze the reverse logistics implemented in 22 grocery stores located in São Paulo (Brazil) and to quantify the profit obtained with this implementation. For this, during 24 months, the quantities of cardboard and plastic discarded by these grocery stores were monitored. As a result, it was possible to observe that the supermarket corporation i...
- Identification of risks in contratc of building construction
This research studies the administrative risks in the contracts of the different construction activities. This is because, despite the controls for the selection of the best candidates, during the legalization, execution and liquidation of the labor contracts there are drawbacks associated with multiple factors. For this, we worked with a group of builders who recognized the risks that were in the different stages. The results of the study reveal that there is high informality in the contractors and that qualification days related to administrative and accounting aspects must be carried out, among others. Also, it is found that sometimes the formats that support the different processes within companies can be confusing for contractors
- Textile production and its relationship with corporate social responsibility
The objective of this research is to analyse the elements that facilitate and contribute to the development of the transnational textile sector considering exogenous factors, as well as its relationship with corporate social responsibility (CSR) through a Delphi analysis. We have used two panels of fifty-five experts related to the subject matter of study, which responded to the hypotheses in order to classify and analyse the results obtained by identifying them according to their economic, technological, social, political and legal influence, giving as a result, the existence of a universe of possibilities in the textile sector, circumstances that contribute to improving production in a more ethical and sustainable way
- Airport competition, general framework of analysis
Research article. Over the past 25 years the aviation market liberalization has been one of the factors driving the changing business environment in which airports operate today. These are beginning to stop being natural monopolies and are already competing with their market power being threatened. The factors driving airport competition are: greater freedom and flexibility of airlines to decide where their fleet operates, and their ability to change base of operations; more and better options for passengers to plan and decide where to start and finish their trips / tours; privatization of airports; and the entry into the market of new airports. This review article analyzes, through these factors, and from a general framework, the characteristics of airport competition today
- Firefighters Brand Personality: A Model Proposal
The objective of this research is to apply the brand personality theory, and with this identify and study the personality traits that citizens assign to the Chilean Fire Companies. Through a comprehensive literature review and the application of semi-structured questionnaires, in-depth interviews and focus groups, a theoretical model of brand personality of the firemen is proposed. All these procedures comply with the requirements of content validity. It is obtained, as a result, the “Firefighter Brand Personality model (FFBP)”, which has adequate levels of content validity, is multidimensional in nature, of reflexive type and second order, and is composed of the dimensions: a) competence; b) exciting; c) social; d) sincerity; e) helpful; and f) generosity
- Coopetencia, interaction of two antagonist relations
Businesses are developed in highly dynamic environments, so companies seek access to resources that allow them to cope with variations. One of these strategies is cooperation in which companies cooperate and compete towards a common goal. In the cooperative, companies that compete and cooperate looking for a common goal. Through sharing (cooperation) the resources create value, the appropriation of this value is derived from the various interests (competition) of the companies, catches the value created for their purposes
- Theoretical approximation to the construct brand love
The existing literature on academic studies with a focus on commercial transactions is abundant;but there is a clear tendency to investigate the emotions and relationships of consumers towards commercial brands and their linkage with other variables;such as commitment, trust, satisfaction, loyalty, passion, willingness to use, purchase, repurchase and recommendation of the brand, among others. It presents the background and definitions of brand love, linkage with other variables, measurement and limitations are considered; seeking to understand the phenomenon, which has promoters and detractors among its scholars
- Lean Start-Up as a Strategy for the Development and Management of Dynamic Entrepreneurships
In recent years, several methodologies have emerged for the development and management of enterprises and new enterprises. One of the methodologies with the greatest impact in the global entrepreneurial community in the creation of the launch, developed by Erick Ries in 2008. This is based on the...
- Hábitos y preferencias de consumo. Consumo en estudiantes universitarios
El artículo analiza el comportamiento de consumo en estudiantes universitarios. El fundamento conceptual es la teoría microeconómica del consumidor y elementos básicos de economía del comportamiento. Considerando la declaración sobre sus preferencias de consumo para doce grupos de bienes, se...
- Rse de la universidad del Tolima frente al Stakeholder 'Proveedores'
El objetivo del artículo es presentar los resultados de la consulta y análisis al Stakeholder proveedores, en el marco del proyecto de investigación "Propuesta del modelo de gestión de la responsabilidad social universitaria para la Universidad del Tolima". Esta es una investigación de...
- Firefighters Brand Personality: A Model Proposal
The objective of this research is to apply the brand personality theory, and with this identify and study the personality traits that citizens assign to the Chilean Fire Companies. Through a comprehensive literature review and the application of semi-structured questionnaires, in-depth interviews...
- Conceptualization and Characterization of Intrapreneurship: an Exploratory Study
This article corresponds to a qualitative type of research whose purpose is to represent the phenomenon of intrapreneurship in terms of its conceptualization and characterization through documentary analysis, as well as the application, transcription, coding and analysis of 11 interviews with...
- Clima Organizacional y Salud Psicológica: Una Dualidad Organizacional
Este trabajo investiga el clima organizacional desde la perspectiva de las necesidades psicológicas de los trabajadores, ante la carencia de estudios que tiendan a buscar procesos de mejoramiento de la salud psicológica de las personas en las organizaciones, permitiendo relacionar las implicaciones ...
- Discriminación salarial por género 'Efecto Techo De Cristal'.Caso:siete áreas metropolitanas de Colombia
Este documento pretende determinar la existencia de la discriminación ocupacional de las mujeres "efecto techo de cristal" a través del análisis de un modelo probabilístico para el periodo comprendido entre 1984 y 2010, analizando de manera descriptiva los posibles factores que inciden...
- Lazareto de Agua de Dios, Frente a los Valores Sociales Invertidos
El presente artículo forma parte del proyecto de investigación institucional denominado Historiografía del Empresariado de Cundinamarca 1900-2010; Capítulo: Provincia del Alto Magdalena. Con este estudio se pretende hacer un merecido reconocimiento al empresariado de la provincia que, con su...
- Establishment of Agile Teams for Software Development: Review of Literature
This review article aims to analyze one of the most important elements in the software industry: the conformation of self-managed work teams and the implementation of a planning, control and development methodology of software project. For that, a literature review was made, researching journal...
- La gerencia del mantenimiento: una revisión
El presente artículo presenta la revisión del estado del arte de la gerencia del mantenimiento, identificando problemas enfrentados por los investigadores del tema, las metodologías aplicadas y los resultados alcanzados; se hizo una contextualización de la problemática que se está abordando dentro...