Dimensión Empresarial - Libros y Revistas
      • Dimensión Empresarial

Universidad Autonoma del Caribe
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Últimos documentos

  • Editorial. Evolutionism and management

    This editorial interrogates about the legitimate, the limits between the social system including individuals, its expression through culture and the economic system through the market. This has involved the acceptance of love feelings for the brands, through the goods and services offered, as a postmodern market option and, as in any model, with a subject to, or restriction of the construct, which implies the extraordinary need for growth of the companies so that the civilization reaches the set of the societies and the traits that from the ethics are criticized to the economic system can be overcome

  • Internal Marketing: A Model for Implementation and Development

    Internal marketing (IM) is increasingly recognized as a tool to institutionalize organizational values, improve employee commitment and enhance customer satisfaction. Its implementation and development, however, have not been sufficiently supported by the literature. A theoretical model would contribute to its conceptual development and facilitate its application in the organization, enabling to achieve strategic objectives such as customer orientation, organizational commitment, and organization performance. This reflective paper proposes a theoretical model for implementing and developing IM in organizations, by summarizing and integrating the literature. It identifies the evolution and the different theoretical approaches, such as: (a) the employee as a customer of the organization; (b) IM as a process; and (c) the culture of external customer orientation. The proposed model considers IM as a path for performing the strategic management of human resources through the marketing perspective, enhancing the need of both areas to work collaboratively

  • The Entrepreneurial Spirit: beyond business creation

    Globalization and constant transformation has marked this XXI century. This continual change makes organizations prepare in advance to face the challenges posed by global markets and nonstop changing times. These complex challenges organizations face today are assimilated by employees through active reponses that demand the perception of the market signals they function in. Through adaptation and change, these employees boost and manage initiatives within the companies, thus becoming leaders who provide mutual benefits for the organization and themselves. Consequently, they become real and genuine entrepreneurs. But any form of entrepreneurship also implies change and, beyond doubt, innovation, an essential element in organizations today. However, it is difficult to identify those employees who as entrepreneurs within organizations stand out and have an impact by generating creative projects (Pérez, 2011). Companies need leaders who believe and are ready to face the difficulties brought by these challenges. This article attempts to prove how corporate entrepreneurship, within an organizational context, is the true innovation booster

  • The trash becomes profit for Brazilian grocery retail

    Environmental sensitivity is present in several countries, and in Germany and the Netherlands, this perception on the part of agents (companies and individuals) is quite high. In this context, retailers have begun to take on new tasks, such as the commitment to reduce the waste they generate and to recycle and reuse what is generated with the purpose of increasing their responsibility to the final consumer. Therefore, the aim of this work was to analyze the reverse logistics implemented in 22 grocery stores located in São Paulo (Brazil) and to quantify the profit obtained with this implementation. For this, during 24 months, the quantities of cardboard and plastic discarded by these grocery stores were monitored. As a result, it was possible to observe that the supermarket corporation increased its net profit with the practice of reverse logistics in a value proportional to the net profit generated by two supermarkets with a revenue of 600 thousand dollars

  • Identification of risks in contratc of building construction

    This research studies the administrative risks in the contracts of the different construction activities. This is because, despite the controls for the selection of the best candidates, during the legalization, execution and liquidation of the labor contracts there are drawbacks associated with multiple factors. For this, we worked with a group of builders who recognized the risks that were in the different stages. The results of the study reveal that there is high informality in the contractors and that qualification days related to administrative and accounting aspects must be carried out, among others. Also, it is found that sometimes the formats that support the different processes within companies can be confusing for contractors

  • Textile production and its relationship with corporate social responsibility

    The objective of this research is to analyse the elements that facilitate and contribute to the development of the transnational textile sector considering exogenous factors, as well as its relationship with corporate social responsibility (CSR) through a Delphi analysis. We have used two panels of fifty-five experts related to the subject matter of study, which responded to the hypotheses in order to classify and analyse the results obtained by identifying them according to their economic, technological, social, political and legal influence, giving as a result, the existence of a universe of possibilities in the textile sector, circumstances that contribute to improving production in a more ethical and sustainable way

  • Airport competition, general framework of analysis

    Research article. Over the past 25 years the aviation market liberalization has been one of the factors driving the changing business environment in which airports operate today. These are beginning to stop being natural monopolies and are already competing with their market power being threatened. The factors driving airport competition are: greater freedom and flexibility of airlines to decide where their fleet operates, and their ability to change base of operations; more and better options for passengers to plan and decide where to start and finish their trips / tours; privatization of airports; and the entry into the market of new airports. This review article analyzes, through these factors, and from a general framework, the characteristics of airport competition today

  • Firefighters Brand Personality: A Model Proposal

    The objective of this research is to apply the brand personality theory, and with this identify and study the personality traits that citizens assign to the Chilean Fire Companies. Through a comprehensive literature review and the application of semi-structured questionnaires, in-depth interviews and focus groups, a theoretical model of brand personality of the firemen is proposed. All these procedures comply with the requirements of content validity. It is obtained, as a result, the “Firefighter Brand Personality model (FFBP)”, which has adequate levels of content validity, is multidimensional in nature, of reflexive type and second order, and is composed of the dimensions: a) competence; b) exciting; c) social; d) sincerity; e) helpful; and f) generosity

  • Coopetencia, interaction of two antagonist relations

    Businesses are developed in highly dynamic environments, so companies seek access to resources that allow them to cope with variations. One of these strategies is cooperation in which companies cooperate and compete towards a common goal. In the cooperative, companies that compete and cooperate looking for a common goal. Through sharing (cooperation) the resources create value, the appropriation of this value is derived from the various interests (competition) of the companies, catches the value created for their purposes

  • Theoretical approximation to the construct brand love

    The existing literature on academic studies with a focus on commercial transactions is abundant;but there is a clear tendency to investigate the emotions and relationships of consumers towards commercial brands and their linkage with other variables;such as commitment, trust, satisfaction, loyalty, passion, willingness to use, purchase, repurchase and recommendation of the brand, among others. It presents the background and definitions of brand love, linkage with other variables, measurement and limitations are considered; seeking to understand the phenomenon, which has promoters and detractors among its scholars

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