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Universidad EAFIT
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AD-minister, revista semestral de la Escuela de Administración de la Universidad EAFIT, tiene como propósito ofrecer un espacio académico para la publicación de trabajos de carácter investigativo, formativo o reflexivo en torno a las áreas funcionales, teorías y temas contextuales de Administración, Administración de negocios, Negocios internacionales, Contabilidad, Mercadeo y Psicología organizacional.

AD-minister busca también la apropiación social y profesional al contribuir con la discusión y el avance de temáticas relevantes a la realidad actual empresarial y gremial. En esta medida, el público de AD-minister es la academia en áreas administrativas, el sector privado, público y no gubernamental.

Latest documents

  • A Model for Implementation of Intelligent Business Solutions on the Basis of the Level of BI Maturity: An Iranian experience

    The purpose of this research is to provide a basis for choosing the approach to implementing business intelligence systems based on the maturity of the organization. This research not only recommends considering the level of business intelligence maturity while planning for the implementation, but also recommends the use of IT governance levers in order to increase the level of efficient usage of such systems. In this research, while analyzing the subject by experts in the Delphi Fuzzy method, these ideas have been reviewed and verified in nearly 109 organizations responding to the questionnaires. The result of this research is a fuzzy inference engine that suggest the best execution package required, by entering data on the size and maturity of the organization. Packages containing the appropriate implementation methodology, products at that maturity level and, consequently, IT governance processes and requirements to that level of maturity.

  • Proposing A Method for Assessment of Brand Imitation Factors

    Brand imitation is an approach for new brands to be successful in the market; on the other hand, it can be destructive for developed brands by incurring heavy financial losses. Many studies have investigated imitation and its effective factors. The present paper studies effective factors of imitation and also ranks them through expert judgments. We use rough numbers properties to rank the factors. In so doing, three groups of experts, based in Iran, were asked to rank the factors that affect brand imitation. The ranking process was implemented by Rough-TOPSIS method. Also, the authors apply Fuzzy-TOPSIS method and findings were compared. This study recognizes important factors that affect brand imitation and rank them according to the significance level. Results emphasize that legislation is the most important factor that can prevent brand imitation and counterfeit. This ranking helps companies to improve specifications in order to obtain security for their brands.

  • Guest Editorial: Media Entrepreneurship and Web 3.0, the way passed, the way forward
  • Qualitative Methods in Media Entrepreneurship Research: Clarification of the terms Framework, Model and Pattern

    Interchangeable use of some terms that imply on different concepts and constructs has been a challenge for the students and novice researchers. In particular, terms such as framework, model, pattern and the verbs such as design, identify, present, propose have been used in several cases in the different meaning and cause confusion for the researchers. This paper is a conceptual article that clarifies the use of such technical terms in qualitative researches in the area of media entrepreneurship. Simply, it defines framework as the limit and boundaries of a never studied phenomenon that includes factors and elements; model as a depiction of relationship among the factors and elements that predicts how the phenomenon works, and pattern as a previously successfully examined model that can be benchmarked by the future researchers. Then the proper verbs for these technical terms have been suggested. The findings are applicable in the media entrepreneurship and similar areas of qualitative researches, including creative industries.

  • Modelling Media Entrepreneurship in Social Media: SEM and MLP-ANN Approach

    The present paper addresses the need for a quantitative model for media entrepreneurship. In a framework of social media entrepreneurship that is presented by khajeheian (2013), 23 factors are introduced and categorized in five groups. Four groups of enterprise, resources, strategy and product are controllable and infrastructure is the uncontrollable group. In the current research, these groups are considered as variables and factors are used as measures. In a survey 305 Iranian students responded a questionnaire. SEM and MLP-ANN used for analysis. Results show that resources are on the highest rank, strategy and infrastructure are placed as 2nd and 3rd and enterprise and product placed at the lowest rank. This model can be used as a foundation for developing more quantitative researches in the subject of media entrepreneurship.

  • The Effect of Media Convergence on Exploitation of Entrepreneurial Opportunities

    This paper sheds light on specific aspect of Media Convergence which is not only about convergence and similarity, but about divergence in different aspects and opportunities which bring up for entrepreneurial activities. Problem area of this study is to understand how media convergence provides new business opportunities in media markets and how media entrepreneurs can exploit those opportunities for proposing value to target customers. This paper follows a quantitative research design. Therefore, 119 cofounders of small and medium media firms answered an online questionnaire, and the data was analyzed by SPSS. Regression analysis was used to analyze the data. The findings reveal that four types of divergence, including media distribution channels, media content producers, audiences, and advertisers, affect exploitation of entrepreneurial opportunities in small and medium sized media firms.

  • Corporate Entrepreneurship and Innovation Performance in Established Iranian Media Firms

    Recently, research has shown that corporate entrepreneurial activities of media firms are becoming a critical issue to improve their innovation performance. This issue becomes more important in established media companies, since innovation could help them in their competition with their competitors. The main objective of the present research is to investigate if the corporate entrepreneurial activities of the Iranian media firms are related to their innovation performance. This paper follows a quantitative research design which entails a survey among randomly selected Iranian media firms in seven main provinces of Iran. To do so, a linear regression technique- by SPSS software- was used. The findings revealed that rate of product innovation- among other elements- had highly affected by corporate entrepreneurial activities of the Iranian media firms, which show that corporate entrepreneurial activities of those firms could lead to higher rate of innovative media product development. Also, product innovation might be more affected by institutional elements, however, process innovation and technology indicators have almost a similar state. The more media firms apply entrepreneurial approaches in their companies, the higher the rate product and process innovation will be. By having this in mind, managers of those firms could concentrate on improving entrepreneurial aspects of their firms, and policy makers could devise required policies to improve entrepreneurial activities in those firms to reach higher rates of innovative products in media industries.

  • Corporate Media Entrepreneurship in Public Service Broadcasts: An exploratory Study of IRIB use of External Innovations

    In the age of Web 3.0 and abundance of user generated content, large media organizations are faced with the challenge of creativity. Their internal sources of creativity are limited and they face with many innovative ideas that are presented in social media freely and widely. For this reason, use of external sources of innovation is a key challenge for large media organizations, and particularly for public service media. This research addresses the challenge of IRIB, the Iranian public service broadcast, to acquire external sources of innovation. Theoretical framework of this research has been taken from the theory of efficient media markets, that proposes large organizations have advantage in resources, small enterprises on innovation, and facilitators on contracting. A series of interviews with selected IRIB managers conducted, and analysis of these data showed IRIB has no systematic approach to benefit from users’ innovation to address the problem of scarcity of creativity. Some practical suggestions have been provided for IRIB in particular, while several of them might be generalizable to some other large media firms. The findings of this research contributes to corporate media entrepreneurship and how it is fostered by Web 3.0 and social media.

  • Digital Brands and Web 3.0 Enterprises: Social Network Analysis and Thematic Analysis of User activities and Behavioral Patterns in Online Retailers

    Considering the importance of web 3.0 enterprises in online retailing, this article addresses how these enterprises operate in Iranian context. DigiKala, is an online retailer that has been one of the most successful Start-ups in Iran and has gains 85-90% of the online retailers market of the country. This enterprise has started to evolve its value chain to a platform business. On the other hand, twitter as a free social networking microblogging has been one of the most important tools in online market, as customers, especially on digital markets, share their positive and negative comments in regard with their purchase experience. In this research, firstly social network analysis (SNA) method used to understand the relationships and individual nodes in the network. Then, thematic analysis method applied to analyze the sent tweets to achieve users’ behavioral patterns. Using different social media, like twitter, and sharing the feedback is also valid for Digikala as a web 3.0 enterprises. This research studied the network of tweets in a special events namely Black Friday which DigiKala offered considerable discounts for the customers. Some implications of our research are also presented at the end of this article.

  • Digital footprint in Web 3.0: Social Media Usage in Recruitment

    Social media plays important role in many aspects of organizational life, and have become increasingly important in recruitment decisions. The purpose of this study is to understand the key issues in the use of digital footprint in recruitment, by using theme analysis as the research method, 10 managers of human resource department at Iranian banks who were responsible for recruiting of employees were interviewed. Nine themes emerged from the analysis: (a) Digital footprint usage enhances the complexity of employment processes, (b) The use of digital footprint in employment processes leads to the optimization and acquiring visions with regard to job applicants, (c) The impact and significant positive role of social media on maintaining employees, (d) Connecting networks available on social media lead to detection of reciprocal opportunities and bridging among job applicants and employers, (e) The role and desired implication of social media in post-employment processes, (f) The need for updating the knowledge of HR managers with respect to the continuous changes in environmental conditions , (g) The necessity of offering an opportunity to job applicants in high level posts within an organization to explain the negative results of information collected from applicant’s digital footprint on cyber space, (h) The need for measuring the accuracy of information collected from social media, (i) The necessity of educating, culture-building and creating the essential infrastructures for social media use in the society and among employees. The results of this study provide insight to effects of digital footprints on recruitment decisions, reduction of disciplinary actions and firing of employees.

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