Case Review 2: Dunkin' donuts achieves notoriety in Colombia and wins battle against copycat
| Autor | Daniela Molano Lozano |
| Cargo | Law student and Research Assistant, Intellectual Property Departament at Universidad Externado de Colombia, Bogotá, Colombia |
| Páginas | 215-219 |
215
daila la lza
*
Case reference
– Resolution No. 93284 of the Superintendence of Industry and Commerce of
Colombia (sic). File n.º 15016070
– Resolution No. 26.842of the sic, May 16, 2016
The sic declared the figurative mark with letters dunkin’ donuts as a well-
known trademark in the donut´s industry in Colombia, for the period of time
between January 2010 and January 2015.
In the very same decision, the application for the figurative mark with letters
“ricas donuts donuts”, which was filled by Industria de donuts indudonuts
sas, was denied since the similarities between this and the well-known trademark
dunkin’ donuts could lead to confusion among consumers1.
Legal context
The Decision n.º 486 of the Andean Community, establishes the Common Indus-
trial Property Regime for its members (Colombia, Ecuador, Perú and Bolivia), states
in its Title xiii that well-known marks should be protected against unauthorized
use and registration and its right holders are entitled to bring an action in order to
prohibit third parties from using it, if it could cause unfair economic or commercial
damage derived from the dilution of either the distinctiveness, strength, value of
the mark, the prestige of the trademark or its owner2.
* Law student and Research Assistant, Intellectual Property Departament at Universidad
Externado de Colombia, Bogotá, Colombia. E-mail: dani.m.lozano@hotmail.com. doi:
http://dx.doi.org/10.18601/16571959.n22.11.
1 Superindustria declara notoriedad de dunkin’ donuts y niega el registro de ricas donuts
donuts | Superintendencia de Industria y Comercio. (2016). Sic.gov.co. Retrieved 10 October
2016, from http://www.sic.gov.co/drupal/noticias/superindustria-declara-notoriedad-de-
dunkin-donuts-y-niega-el-registro-de-ricas-donuts-donuts
2 Decision 486 (2000) The New Intellectual Property Law Of The Andean Community -
Intellectual Property - Colombia. (2016). Mondaq.com. Retrieved 10 October 2016, from
ce eiew 2
dunkin’ donut chiee notoiety
in coobi nd win btte
gint coyct
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