Guest Editorial: Media Entrepreneurship and Web 3.0, the way passed, the way forward
| Autor | Yashar Salamzadeh - Idongesit Williams - Somayeh Labafi |
| Cargo | Graduate School of Business,Universiti Sains Malaysia - Aalborg University, Denmark - Iranian Research Institute for Information Science and Technology |
| Páginas | 5-11 |
5
AD-MINISTER
INTRODUCTION:
Media entrepreneurship in Web 3.0 is focused on the entrepreneurial activities
of individual entrepreneurs and small media firms. Web 3.0 and social media
platforms have provided a unique opportunity for start-ups and small businesses,
which enables them to propose value to the demanding customers (Labafi
and Williams, 2018). The Web 3.0 concept describes social communication
platforms that adds the element of cooperation to the communication
characteristics evident in Web 2.0 and the cognition characteristic evident in
Web 1.0 (Fochs, 2017). Social media platforms enables media and technological
start-ups to oer their innovations without market entry barriers. Today, social
media platforms is a significant breeder of entrepreneurial pursuits.
The entrepreneurial possibilities created by web 3.0 has been of interest
to researchers in the study of media entrepreneurship. The value proposition
presented by social media platforms has led to a heightened interest in its
utilization for entrepreneurial activities by creative individuals and small
firms.. Hoag and compain (2006) were the first scholars who presented a
definition for media entrepreneurship. Since then, several scholars have
studied this subject. These scholars include, Hoag (2008), Achtenhagen (2008,
2017), Hang (2016), Will et al (2016), Khajeheian (2016, 2017), Price-Schultz
and Jones (2017), and Hasenpusch and Baumann (2017). In most recent and
comprehensive definition, Khajeheian (2017) defined media entrepreneurship
as “ taking the risk to exploit opportunities (creation/ discovery) by innovative
use of (radical/incremental/imitative) resources (ownership/control) in
transform of an idea into activities to oer value (creation/delivery) in a media
form (content/platform/user data) that meets the need of a specific portion of
market (businesses or consumers), either in an individual eort or by creation
of new venture or entrepreneurial managing of an existing organizational
entity and to earn benefit (money/attention/favourite behaviour) from one
of the sources that is willing to pay for (direct consumers, advertisers, data
demanders or any customer of generated information of consumers).”
The interest in this subject experienced a sharp growth in 2017. This
signalled the growing importance of web platforms and social media to
entrepreneurial activities. Within this time, there was also significant growth
to social media start-ups and firms. They provided economic contribution via
Guest Editorial:
Media Entrepreneurship and Web 3.0, the way passed,
the way forward
YASHAR SALAMZADEH
IDONGESIT WILLIAMS
SOMAYEH LABAFI
1 Graduate School of Business,
Universiti Sains Malaysia,
Malaysia. Email: yashar@usm.
my
2 Aalborg University, Denmark.
Email: idong@cmi.aau.dk
3 Iranian Research Institute
for Information Science and
Technology (IranDoc), Iran.
Email: labafi@irandoc.ac.ir
AD-minister Nº. 34 january - june 2019 pp. 192 · ISSN 1692-0279 · eISSN 2256-4322
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