Legal Protection of Sustainable Design in Colombia
| Autor | Brenda Salas P. |
| Cargo | Abogada de la Universidad Externado de Colombia. PhD en Derecho Privado de la Universidad Paris II Panthéon-Assas, Máster en Derecho Privado de la Universidad Paris II, Especialista en Propiedad Intelectual de la Universidad Externado de Colombia. Tesis Doctoral laureada y calificada suma cum laude. Autora de numerosos escritos y publicaciones... |
| Páginas | 73-92 |
73
bda ala p.*
abstract
Product configuration is abandoning traditional logics such as mass production,
programmed obsolescence and negligent quality. We are facing a transformation
process which commits towards environmental conservation, poverty rates reduc-
tion and productivity increase on diverse areas. In order to accomplish these objec-
tives, worldwide tendency is relying on sustainable design. Accordingly, Colombia
is promoting sustainable design and thus it recognizes the need of jurisdictional
protection to its creations through intellectual property rights.
Keywords: Design; Sustainable Design; Intellectual Property Rights; Traditional
Knowledge; Patents; Industrial Design.
la protección jurídica del diseño sostenible en colombia
resumen
La configuración de productos está abandonando la lógica tradicional de la produc-
ción en masa, de la obsolescencia programada y de que la calidad no cuenta. Nos
enfrentamos a un proceso de transformación que reconoce la necesidad de preservar
el ambiente, de reducir los niveles de pobreza y de aumentar la productividad en
* Abogada de la Universidad Externado de Colombia. PhD en Derecho Privado de
la Universidad Paris II Panthéon-Assas, Máster en Derecho Privado de la Universidad
Paris II, Especialista en Propiedad Intelectual de la Universidad Externado de Colombia.
Tesis Doctoral laureada y calificada suma cum laude. Autora de numerosos escritos y
publicaciones en la materia. Consultora en temas de propiedad intelectual y de Derecho
privado. Bogotá DC. (Colombia). Correo-e: brendasalasp@gmail.com. Fecha de recepción:
24 de marzo de 2020. Fecha de aceptación: 2 de agosto de 2020. Para citar el artículo:
Salas P., Brenda. “Legal Protection of Sustainable Design in Colombia”, en Revista de
la propiedad inmaterial n.º 30, Universidad Externado de Colombia, julio 2020-diciembre
2020, pp. 73-92. doi: https://doi.org/10.18601/16571959.n30.03
legal protection of sustainable
design in colombia
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Brenda Salas P.
sectores diversos. Para cumplir estos objetivos, la tendencia mundial es apostar al
concepto de sostenibilidad, el cual se extiende al mundo del diseño. Colombia
promueve el diseño sostenible y reconoce la necesidad de proteger jurídicamente
a este tipo de creaciones a través de la propiedad intelectual.
Palabras clave: Diseño; Diseño sostenible; Propiedad intelectual; Conocimiento
tradicional; Patentes; Diseño industrial.
introduction
Globally, we are facing a transformation process that commits with environmental
conservation, poverty rates reduction and productivity increase on diverse areas.
In order to accomplish these objectives, countries are gestating new philosophical
orientations supported by sustainability concept. In fact, product configuration
is directed by protectionist environmental considerations, human factor and eco-
nomics, that consequently leave traditional perspectives such as mass production,
product obsolescence and negligent quality1.
Colombia is not indifferent to this tendency, therefore local legislation and
policies are being structured to promote sustainability in different sectors (e.g,
construction and fashion). In this context, sustainable design appears as a friendly
answer to mitigate adverse effects caused by human input. Its production is the
result of human creativity reflected on innovative and creative processes, which
deserve legal protection headed by intellectual property. To analyze this issue, this
article (1) studies the concept of sustainable design; (2) studies its interface with
intellectual property law; and (3) aims to draw conclusions.
1. sustainable design
In Colombia, there is a generalized use of the expression “sustainable design” with-
out any precise legal definition. Consequently, the constitution of this definition
has been doctrinal as it evokes different meanings. On the one hand, “design”
encloses different connotations, for instance, a building or a sketch, the project
or plan that configures something, the original concept of an object or a piece,
the shape of a designed object, etcetera2. On the other hand, “sustainable” alludes
to something “that can stand through long time without depleting resources or
causing deep environmental damaging”3.
1 Papanuka, Victor. Design for the real world. Second edition. Academy Chicago
Publishers, 2005.
2 Diccionario Real de la Academia Española. [Recurso Electrónico] Disponible en:
https://dle.rae.es/dise%C3%B1o?m=form Consultado el 10 de febrero de 2020.
3 Diccionario Real de la Academia Española. [Recurso Electrónico] Disponible en:
https://dle.rae.es/sostenible?m=form Consultado el 10 de febrero de 2020.
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