The present paper addresses the need for a quantitative model for media entrepreneurship. In a
framework of social media entrepreneurship that is presented by khajeheian (2013), 23 factors are
introduced and categorized in five groups. Four groups of enterprise, resources, strategy and product
are controllable and infrastructure is the uncontrollable group. In the current research, these groups are
considered as variables and factors are used as measures. In a survey 305 Iranian students responded
a questionnaire. SEM and MLP-ANN used for analysis. Results show that resources are on the highest
rank, strategy and infrastructure are placed as 2nd and 3rd and enterprise and product placed at the
lowest rank. This model can be used as a foundation for developing more quantitative researches in the
subject of media entrepreneurship.
Media Entrepreneurship, Social Media Entrepreneurship, Entrepreneurial Action, SEM, MLP-ANN
El presente documento aborda la necesidad de un modelo cuantitativo para el emprendimiento de medios.
En el marco del emprendimiento en redes sociales presentado por Khajeheian (2013), se introducen y
Modelling Media Entrepreneurship in SocialMedia:
SEM and MLP-ANN Approach
Modelado de la iniciativa empresarial de medios en las redes sociales: enfoque SEM y MLP-ANN
TAHER ROSHANDEL ARBATANI
JEL: M, M, O
1 A full-professor of media management in University of Tehran. At the time of writing this article he
acts as the vice-president of Farhangian University. His main areas of interest are media management,
media policy, qualitative research methods. Professor Roshandel Arbatani has published several
books and many articles in English and Persian. ORCID: https://orcid.org/0000-0002-7826-9208.
2 A Lecturer of Entrepreneurship at Ondokuz Mayis University. Her research interests include
Entrepreneurship Development, Entrepreneurial University, HE systems and Social Entrepreneurship.
She is also an Entrepreneurship Development / International Credit Mobility Coordinator at the
International Relation’s Oce, responsible for creating and implementing institutional projects. In
addition, she has been working on national and international applied research projects in the ﬁeld of
Entrepreneurship Education and Social Entrepreneurship. She has studied and worked in dierent
countries for over 20 years including UK, Italy, Iran, Jordan, Turkey and Maldives. She is also a
consultant, providing expert advice on internationalisation strategy at ICID. ORCID: https://orcid.
org/0000-0002-8253-7340. Email: email@example.com
3 Iranian researcher in media management. He has earned an M.A. in media management at Allameh
Tabataba’i University of faculty of communication. His areas of interest include media economics,
media branding and resilience of media organizations. He is the author of the book resilience Iranian
news agencies in natural disasters. Also, Ghanbary has worked as a journalist in Iranian news agencies.
ORCID: https://orcid.org/0000-0002-6689-8488. Email: firstname.lastname@example.org
4 A researcher and member of Iran’s Elite, moreover he is educator and expert in statistical analysis
and econometrics as his main areas of interest. He has Master of Business Administration from Islamic
Azad university of Rasht, Iran. He is author of papers published by Springer and Elsevier publishers on
green entrepreneurship, green innovation, SMEs performance, Social Media. Ebrahimi is also author
of these books: relationship marketing, loyalty of sports fans, entrepreneurship and factors aecting it,
risk management and insurance, the bases of management in the organization, the bases of modern
banking, Guilds and resistive economy and statistical analysis with PLS-R. ORCID: https://orcid.
org/0000-0003-0125-3707. Email: email@example.com
AD-minister Nº. 34 january - june 2019 pp. 33 - 50 · ISSN 1692-0279 · eISSN 2256-4322