Sanctions Against Procter & Gamble In Colombia Despite The Use Of Small Prints On Advertising - Media - Colombia Law Articles in English - Mondaq Business Briefing - Books and Journals - VLEX 715532345

Sanctions Against Procter & Gamble In Colombia Despite The Use Of Small Prints On Advertising

Author:Mr Juan Uribe (Triana, Uribe & Michelsen) and Laura Santos (Triana Uribe & Michelsen)
Profession:Global Advertising Lawyers Alliance (GALA)
 
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"Head & Shoulders Deep Nutrition has a formula of ingredients inspired by nature that help nourish your hair and scalp, leaving it up to a 100% free of dandruff for life and beautiful"

On a recent decision, the Colombian Superintendence of Industry and Commerce imposed a fine upon Procter & Gamble for inaccurate, insufficient and misleading information and advertising in relation to its product Head & Shoulders Deep Nutrition. The advertising of the product included objective benefits such as "100% free of dandruff" and lifelong effects that could not be verified by the scientific and technical studies sent by the producer to the entity.

Although Procter & Gamble argued that the advertising campaign included a clarifying note that revealed that the effects depend on the regular and permanent use of the shampoo, the Superintendence found that such notes were only...

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