Corporate Entrepreneurship and Innovation Performance in Established Iranian Media Firms
| Autor | Zahra Minafam |
| Cargo | PhD candidate in Islamic Azad University in Iran |
| Páginas | 69-92 |
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ABSTRACT
Recently, research has shown that corporate entrepreneurial activities of media firms are becoming a
critical issue to improve their innovation performance. This issue becomes more important in established
media companies, since innovation could help them in their competition with their competitors. The
main objective of the present research is to investigate if the corporate entrepreneurial activities of
the Iranian media firms are related to their innovation performance. This paper follows a quantitative
research design which entails a survey among randomly selected Iranian media firms in seven main
provinces of Iran. To do so, a linear regression technique- by SPSS software- was used. The findings
revealed that rate of product innovation- among other elements- had highly affected by corporate
entrepreneurial activities of the Iranian media firms, which show that corporate entrepreneurial
activities of those firms could lead to higher rate of innovative media product development. Also,
product innovation might be more affected by institutional elements, however, process innovation
and technology indicators have almost a similar state. The more media firms apply entrepreneurial
approaches in their companies, the higher the rate product and process innovation will be. By having
this in mind, managers of those firms could concentrate on improving entrepreneurial aspects of their
firms, and policy makers could devise required policies to improve entrepreneurial activities in those
firms to reach higher rates of innovative products in media industries.
KEYWORDS
Corporate entrepreneurship, corporate entrepreneurial activity, innovation performance, established
firms, Iran
RESUMEN
Recientemente, las investigaciones han demostrado que las actividades corporativas de las empresas de
medios de comunicación se están convirtiendo en un tema crítico en cuanto a mejorar su desempeño en
innovación se trata. Este asunto se vuelve más importante en las empresas de medios de comunicación
establecidas, ya que la innovación podría ayudarles a competir con sus competidores. El principal
objetivo de la presente investigación es indagar con respecto a si las actividades corporativas de las
empresas de medios de comunicación iraníes están relacionadas con su desempeño en innovación.
Este documento plantea un diseño de investigación cuantitativa que implica una encuesta realizada
entre empresas de medios iraníes seleccionadas aleatoriamente en siete provincias principales de Irán.
Para ello, se utilizó una técnica de regresión lineal, mediante el software SPSS. Los hallazgos revelaron
que la tasa de innovación en productos, entre otros elementos, se había visto altamente afectada por
las actividades corporativas de las empresas de medios iraníes, lo que demuestra que las actividades
Corporate Entrepreneurship and Innovation
Performance in Established Iranian Media Firms
Emprendimiento corporativo y desempeño innovador en empresas de medios de
comunicación iraníes establecidas
ZAHRA MINAFAM1
JEL: M, M, O
Received:
Modified:
Accepted:
DOI: 10.17230/ad-minister.34.4
www.eafit.edu.co/ad-minister
1 PhD candidate in Islamic Azad University in Iran. Her main areas of interest are entrepreneurial studies,
corporate entrepreneurship, media management, and intrapreneurship. She has taught entrepreneurship
courses. ORCID:https://orcid.org/0000-0002-6948-5144. Email: zahra.minafam@mail.com
AD-minister Nº. 34 january - june 2019 pp. 69 - 92 · ISSN 1692-0279 · eISSN 2256-4322
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Zahra Minafam
Corporate Entrepreneurship and Innovation Performance in Established Iranian Media Firms
empresariales de estas firmas podrían conducir a una mayor tasa de desarrollo de innovación de productos
de medios de comunicación. Además, la innovación de productos podría verse más afectada por elementos
institucionales; sin embargo, la innovación de procesos y los indicadores de tecnología tienen un estado casi
similar. Cuantas más empresas de medios apliquen enfoques empresariales en sus organizaciones, mayor será
la tasa de innovación de productos y procesos. Teniendo esto en cuenta, las gerencias de esas firmas podrían
concentrarse en mejorar los aspectos empresariales de sus organizaciones, y los formuladores de políticas
podrían diseñar políticas requeridas para mejorar las actividades empresariales en estas organizaciones para
alcanzar tasas más altas de productos innovadores en las industrias de medios de comunicación.
PALABRAS CLAVE
Emprendimiento corporativo, actividades empresariales, desempeño innovador, empresas establecidas, Irán.
INTRODUCTION
Entrepreneurship and business venturing, at both individual and firm levels, are
becoming an essential part of any innovation ecosystem (Bharadwaj and Menon,
2000). Today, firms are dynamically striving to become more entrepreneurial and
are taking dierent policies to achieve a better business venturing profile (Morris
et al., 2010). Maybe it is due to their understanding that there are a lot of benefits
associated with corporate entrepreneurship (Khajeheian and Friedrichsen, 2017).
Consequently, we are witnessing that in the last three decades a substantial corporate
entrepreneurial wave is shaped (Dunlap-Hinkler et al., 2010). This is more important
in established firms than in new ventures, since due to their access to resources and
capabilities they are more prone to innovate in their products, services, as well as to
improve their technologies (Koen and Bertels, 2015).
On the other hand, innovation performance and entrepreneurial activities of
the firms are highly interdependent. However, this argument is not supported in
the existing literature clearly (Otache and Mahmood, 2015). Also, there are dierent
approaches in investigating corporate entrepreneurship. This approach has led to a
variety of definitions by a variety of authors (Kuratko et al., 2015; Bierwerth et al., 2015).
In addition to this, the concepts of media corporate entrepreneurship and media
entrepreneurial activities of firms are critical issues which are recently becoming
a concern in countries with media entrepreneurship potentials (Miles et al., 2009;
Khajeheian and Tadayoni, 2016; Jiang et al., 2018). This is also the case in countries
with higher potentials in media sector, and mandates to improve the state of small
and medium sized media enterprises in Iran (Khajeheian, 2016, 2018b).
The goal of this paper is to investigate a relationship between corporate
entrepreneurship and innovative performance in Iranian media firms. We have
developed a research instrument based on Morris and Kuratko (2002), Miller
(1983), and Ireland, Kuratko and Morris’s (2006) in order to measure corporate
entrepreneurship; and Wong and Chin’s (2007) for measuring innovative performance.
Such a relationship is seldom investigated in the media entrepreneurship literature
(Gao et al., 2019), which is one of the main theoretical contributions of the present
paper. The author focuses on this gap by scrutinizing the interconnectedness and
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