Open innovation and public basic sanitation services
| Autor | Everson Gava - Davi Lucas Arruda de Araújo - Rafael Morais Pereira - Flávia Cruz de Souza Murcia |
| Cargo | Msc in Business Administration, Senior Strategic Planning Analyst at Sabesp (Companhia de Saneamento Básico do Estado de São Paulo) - Phd in Business Administration, Research and Professor at Ibirapuera University - Phd(c) in Business Administration, Research at University of Sao Paulo, and Professor at Ibirapuera University - Phd in Business ... |
| Páginas | 72-92 |
OPEN INNOVATION AND PUBLIC BASIC SANITATION SERVICES
INOVAÇÃO ABERTA E SERVIÇOS PÚBLICOS DE SANEAMENTO BÁSICO
INNOVACIÓN ABIERTA Y SERVICIOS PÚBLICOS DE SANEAMIENTO BÁSICO
How to cite this arcle
Gava, Everson; Araújo, Davi Lucas A.; Pereira, Rafael M. & Murcia, Flavia C. de S. (2020) Open innovaon in
ulies: a study in sanitaon companies. Dimensión Empresarial, 18(4). DOI: 10.15665/dem.v18i4.2245
Abstract
This study sought to analyze innovaon management in regional sanitaon companies in Brazil and
verify the implementaon of open innovaon pracces in the research and development processes
of these companies. A qualitave, exploratory, and descripve research was carried out. The results
showed that companies intenonally use external sources of knowledge in their innovaon processes,
seeking to internalize technological innovaons in their operaons, and these interacons occur
mainly through agreements with universies and research instutes and cooperaon with suppliers.
Keywords: Innovaon, open innovaon, services, sanitaon.
Resumo
Este estudo buscou analisar a gestão da inovação em empresas regionais de saneamento no Brasil e vericar
a implementação de prácas de inovação aberta nos processos de pesquisa e desenvolvimento dessas
empresas. Realizou-se uma pesquisa qualitava, exploratória e descriva. Os resultados mostraram que
as empresas ulizam intencionalmente fontes externas de conhecimento em seus processos de inovação,
buscando internalizar inovações tecnológicas em suas operações, e essas interações ocorrem principalmente
por meio de convênios com universidades e instutos de pesquisa e cooperação com fornecedores.
Palabras chave: Inovação, Inovação aberta, serviços, saneamento básico.
Resumen
Este estudio buscó analizar la gesón de la innovación en empresas regionales de saneamiento en Brasil y vericar la
implementación de práccas de innovación abierta en los procesos de invesgación y desarrollo de estas empresas.
Se realizó una invesgación cualitava de carácter exploratorio y descripvo. Los resultados mostraron que las
empresas ulizan intencionalmente fuentes externas de conocimiento en sus procesos de innovación, buscando
internalizar las innovaciones tecnológicas en sus operaciones, y estas interacciones ocurren principalmente
a través de acuerdos con universidades e instutos de invesgación y la cooperación con proveedores.
Palavras clave: innovación, innovación abierta, servicios, saneamiento básico.
Research result arcle, developed in Mackenzie Presbyterian University, hps://www.mackenzie.br/, Sao Paulo, Brazil;
Ibirapuera University, Sao Paulo, Brazil, and University of Sao Paulo, Sao Paulo, Brazil. Recepon date: 22/01/2020. Acceptance
date: 15/08/2020.
Everson Gava
Msc in Business Administraon, Senior Strategic Planning Analyst at Sabesp (Companhia de Saneamento Básico do Estado de
São Paulo). Mail: everson.gava@gmail.com
Davi Lucas Arruda de Araújo
Phd in Business Administraon, Research and Professor at Ibirapuera University. Mail: davi.araujo@ibirapuera.edu.br
Rafael Morais Pereira
Phd(c) in Business Administraon, Research at University of Sao Paulo, and Professor at Ibirapuera University. Mail: rmorais@usp.br
Flávia Cruz de Souza Murcia
Phd in Business Administraon, Research and Professor at Ibirapuera University. Mail: avia.murcia@ibirapuera.edu.br
Dimensión empresarial, 18(4), everson Gava, Davi lucas arruDa De araújo, rafael morais pereira,
flávia cruz De souza murcia
Innovaon stands out in the eld of organizaonal
studies as an ecient strategic opon for companies
seeking to increase their economic power. Successful
innovaons can bring innumerable benets to the
companies that develop them, and thus the pursuit
of innovaon has become the goal of companies
seeking to gain an advantage in the markets in which
they operate, which may represent their survival
(Chandler, 1993; Drucker, 1986; Porter, 1990).
With the technological leap forward from the second
half of the tweneth century, the relentless pursuit of
innovaon has evolved rapidly, becoming the standard
in any market that a company might compete. To
overcome this challenge, companies began to invest
heavily in their organizaonal structures to establish
large internal R&D areas to achieve economies of
scale and scope. These centers sought to develop
products and technologies internally, always at lower
costs and with greater speed, so that the sponsoring
company could capture the value generated by these
developments and establish advantages in the face of
compeon, either by increasing their revenues or their
parcipaon. market (Chandler, 1993; Porter, 1990).
However, the concept arculated by Chesbrough
(2003) quesoned this established innovaon
management model, proposing that companies
should open their borders and processes to the
market. Open Innovaon has emerged as an
innovaon paradigm that implies that value ideas can
come from inside or outside the company, as well as
return to the market from within or using external
channels (Chesbrough, 2003).
Many companies are turning to open innovaon,
pushing the boundaries of companies by connecng
with external partners, exchanging, or sharing
informaon, projects, and knowledge. According to
Lindegaard (2010), this pracce has been used for some
years in a more structured way in developed countries,
and companies that use it tend to perform beer
than those that do not pracce it. The procedure is to
maximize resources for externally developed soluons
and moneze internally developed technologies that
nd no applicaon in key business acvies.
INTRODUCTION
Inially focused on product and technology
development, research on innovaon increasingly
considered service economics (Gallouj & Weinstein
1997; Sundbo, 1997; Salter & Tether 2006; Tidd & Hull
2003; Sundbo & Gallouj 2000), given the importance in
creang wealth and jobs that this sector of the world
economy has represented (Huizingh, 2011). According
to a study published by the OECD, the service sector
accounts for over 60% of total economic acvity in
most of its member countries. In Brazil, according to
IBGE - the Brazilian Instute of Geography and Stascs
found that in 2012 the service sector accounted for
69.8% of Gross Domesc Product (IBGE, 2013).
Similarly, now as a recent phenomenon, there is
a growing body of research on Open Innovaon
in Services (Fasnacht, 2009; West, et al., 2014;
Mina, Bascavusoglu-Moreau & Hughes, 2014;
Myhren, et al., 2018; Paskaleva & Cooper, 2018).
For Chesbrough (2011) open innovaon in services
presents fundamental aspects very dierent from
those that make up the pracces of this model in
product development. Services are intangible and
dierent users may have dierent experiences using
the same service. For this author, Companies need to
think of their business as a service business, engage
customers in the innovaon process, and employ
open innovaon as a means of accelerang and
deepening service innovaon. Service innovaons
represent an important way for companies to
maintain their compeve advantage as products
become increasingly commodized.
In this same context, recent studies seek to address open
innovaon this me focusing on ulies (Chesbrough
& Vanhaverbeke, 2018; Mergel, 2018). Even various
levels of government are increasingly seeking to
realign their policies toward open innovaon (West,
et al., 2014). Iniaves such as Open Government
(Obama, 2009), Wiki government (Noveck, 2009)
aim to increase interacon between governments
and cizens to idenfy real problems and propose
soluons to be oered by the government (Fuglsang,
2008; Hilgers & Ihl, 2010; Lee, Hwang & Choi, 2012).
Public-Private Partnerships have also been the subject
of case studies from the perspecve of open innovaon
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